Every startup pitch is built on assumptions, about the market, users, and how the world will respond. Yet, many founders overlook just how critical these invisible foundations are. In this post, we dive into why assumptions matter more than you think, where founders often go wrong (hint: human psychology), and how you can stress-test your assumptions before they sink your startup.
Whether you’re launching your first product or scaling your fifth company, understanding and validating your assumptions might be the most important work you do.
Why Assumptions Are the Real Foundation of Every Startup
3 Jun 2025
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Every startup pitch is built on assumptions, about the market, users, and how the world will respond.
Yet, many founders overlook just how critical these invisible foundations are. In this post, we dive into why assumptions matter more than you think, where founders often go wrong (hint: human psychology), and how you can stress-test your assumptions before they sink your startup.
Whether you’re launching your first product or scaling your fifth company, understanding and validating your assumptions might be the most important work you do.