Walt Disney himself coined the term “Plussing” It’s the belief that nothing is ever finished; everything can always be made better.
No egos. No “final versions.” Just a relentless pursuit of magic.
They’ll even scrap entire characters or rebuild experiences that aren’t working fast enough. Because for Disney, the goal isn’t to be done, it’s to keep delighting.
Why Disney Never Stops Iterating
29 May 2025
0 Comments
Walt Disney himself coined the term “Plussing”
It’s the belief that nothing is ever finished; everything can always be made better.
No egos. No “final versions.” Just a relentless pursuit of magic.
They’ll even scrap entire characters or rebuild experiences that aren’t working fast enough.
Because for Disney, the goal isn’t to be done, it’s to keep delighting.