Startups are built to move fast. They break things, ship quickly, and pivot often. That speed is their superpower and sometimes, their downfall.
In the race to build, many startups overlook something critical: Institutional memory.
Especially in fast-growing startups where team turnover is common, retaining knowledge becomes a form of resilience. Because yes, momentum is powerful.
Speed vs Memory: The Hidden Startup Trap 🚀
28 May 2025
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Startups are built to move fast.
They break things, ship quickly, and pivot often.
That speed is their superpower and sometimes, their downfall.
In the race to build, many startups overlook something critical:
Institutional memory.
Especially in fast-growing startups where team turnover is common, retaining knowledge becomes a form of resilience. Because yes, momentum is powerful.
But memory is what lets you build on top of it.